After debuting with a slow start in theaters, 2024’s The Crow has finally reached a global box office milestone. The latest adaptation of the comic series was directed by Rupert Sanders, with Bill Skarsgård, Danny Huston, and FKA Twigs leading The Crow cast. Skarsgård portrays the main character, Eric, who gets resurrected to avenge the death of his lover, Shelly (Twigs). With a reported $50 million budget, the movie debuted at $4.6 million at the domestic box office and ranked just no. 8 during its debut weekend.
According to Collider, 2024’s The Crow has crossed $10 million globally at the box office, with $6 million coming domestically. The adaptation reached this milestone after just one week in theaters. However, this box office rate won’t be enough to get it to breakeven, which would have been around $100 million, let alone cover the $50 million budget, especially since new releases become available this weekend.
Lionsgate only acquired the United States distribution rights for $10 million.
Why 2024’s The Crow Hasn’t Been Performing Well At The Box Office?
Poor Reviews & Early Backlash Were Just Some Factors.
Ahead of The Crow‘s release, the 2024 reimaging faced backlash when the first images and trailer became available. Skarsgård’s appearance as Eric was hammered with criticism, as many audiences complained about the character’s revamped look with gothic, tattooed features. Furthermore, Brandon Lee’s highly revered portrayal in the 1994 version led to further comparison, with many deeming Skarsgård’s iteration inferior. Even the original cast members and director of 1994’s The Crow were critical of the 2024 interpretation to amplify the discord.
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The ending of 2024’s The Crow gives the titular character a bittersweet climax that leaves questions and the door open for a possible sequel.
Unfortunately, the reviews for The Crow couldn’t help change the narrative, with many critics calling the adaptation bland and the chemistry between the Skarsgård and Twigs poor. While the critical Rotten Tomatoes score was 21%, audience reception was better with a score of 64%. Still, that wasn’t enough to boost interest, especially when it was released during a slow week, consisting of new movies Strange Darling and Blink Twice. In particular, Blink Twice entered the top 5 during the same debut week, while Deadpool & Wolverine reclaimed the no. 1 spot at the box office.
While The Crow has reached cracked $10 million worldwide, it’s unlikely that the adaptation will garner much traffic moving forward. While this week spells another slow week with just new releases like Reagan, 1992, and Afraid, Beetlejuice Beetlejuice is set to be released on September 6, 2024. The upcoming gothic sequel is projecting a $60-80 million debut weekend, which could become one of the best September releases in box office history. Thus, The Crow won’t have much steam in theaters following this weekend.
Therefore, it’s very likely that 2024’s The Crow could have similar success, with the streaming release likely to be sooner than later.
Despite the disappointing box office and The Crow 2 unlikely to happen at this rate, it’s not entirely a lost cause. Many movies that performed poorly during their theatrical run seemed to find a footing when they became available through video-on-demand and streaming, such as the case with Fall Guy and Furiosa. Therefore, it’s very likely that 2024’s The Crow could have similar success, with the streaming release likely to be sooner than later.
Source: Collider
