Terrifier 3‘s box office scurries past a huge domestic milestone in less than one week in theaters. Written and directed once again by Damien Leone, the third slasher in the series is set in the days leading up to Christmas as Sienna Shaw attempts to rebuild her life while Art the Clown hunts her down with the help of a new partner, a possessed Victoria Heyes. Terrifier 3‘s cast includes Lauren LaVera, Elliott Fullam, Margaret Anne Florence, Bryce Johnson, Antonella Rose, Samantha Scaffidi, and David Howard Thornton.
Now, less than one week since its release in theaters on October 11, the slasher has scurried past a huge domestic box office milestone. According to Collider, Terrifier 3 has already passed the $20 million mark domestically in four days and, on its fifth day, it’s also set to pass $25 million globally. Its total box office cume currently breaks down to $21 million domestically and $2 million internationally for a grand total of $23 million worldwide.
What This Box Office Milestone Means For Terrifier 3
The Franchise Is Continuing To Attract New Audiences
Originally projected to earn $11 million, Terrifier 3 exceeded expectations and earned almost $19 million in its opening weekend in the United States, easily claiming the top spot and becoming one of the highest-grossing opening weekends for a pure horror film this year. In the process, Terrifier 3 beat Joker: Folie à Deux, a much more mainstream movie that struggled in its opening weekend and experienced a historic drop of over 80% in its second weekend, clearing the way for Terrifier 3 to take the lead.
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As an unrated horror movie produced on a small $2 million budget, Terrifier 3‘s box office success has shattered both industry expectations and typical standards. In addition to an elaborate marking campaign and enthusiastic fanbase, it’s gotten there on the back of positive Terrifier 3 reviews praising the film as a gruesomely entertaining treat for the festive season. The first film earned only $416,322 at the box office, followed by the sequel’s $15.7 million, and now, Terrifier 3 already passing the $20 million mark means that the franchise is continuing to gain popularity and attract new audiences.
Our Take On Terrifier 3’s Box Office Milestone
It’s Been Brilliantly Marketed
The success of the Terrifier franchise has been a textbook example of targeted marketing, bolstered by strong reviews and an enthusiastic fanbase. The first Terrifier film struggled in theaters but gained recognition in the home video market and, when Cineverse acquired the distribution rights for the first sequel, they crafted an intricate marketing campaign using their own media network. For Terrifier 3, a similar but more refined strategy was employed, not only engaging longtime fans, but also drawing in casual audiences, resulting in the franchise’s biggest film yet.
Source: Collider



